Our Story
ہماری کہانی - پاکستانی کسانوں کو ڈیجیٹل دنیا سے جوڑنا
Empowering Pakistani agriculture through technology
The Problem We Saw
The Challenge
In 2019, we witnessed Pakistani farmers struggling with traditional agricultural trading systems. Middlemen (آڑھتی) controlled prices, farmers couldn't reach direct buyers, and rural communities lacked access to modern agricultural inputs and equipment.
"70% of Pakistani farmers were selling at 40-60% below market prices due to limited market access"
Low Farm Gate Prices
Farmers received minimal profits due to exploitative middlemen
Limited Market Access
Rural farmers couldn't connect with urban buyers and exporters
Outdated Equipment
Expensive modern farming equipment was out of reach
Our Mission & Vision
Mission
To democratize agricultural commerce in Pakistan by connecting farmers directly with buyers, providing fair pricing, and enabling access to modern farming inputs and equipment.
"پاکستانی زراعت کو جدید تکنیک سے آگے بڑھانا"
Vision
To become the leading agricultural technology platform in South Asia, empowering millions of farmers with AI-powered insights, fair trade practices, and sustainable farming solutions.
"ایک خوشحال اور جدید زرعی پاکستان"
Our Impact So Far
Economic Impact
- • 35% increase in farmer income
- • PKR 2.5 billion in farmer earnings
- • 50% reduction in post-harvest losses
- • 15,000+ rural jobs created
Technology Adoption
- • 80% of users now use smartphones
- • 60% reduction in transaction time
- • 95% customer satisfaction rate
- • 24/7 multilingual support
Social Impact
- • 2,000+ women entrepreneurs
- • 500+ youth trained in agri-tech
- • 30% improvement in rural connectivity
- • 100+ cooperative partnerships
Meet Our Founders
Dr. Ahmad Hassan
CEO & Co-Founder
Agricultural Engineer, 15+ years experience
Former consultant for World Bank agricultural projects in South Asia
Sarah Khan
CTO & Co-Founder
Computer Science PhD, MIT
Ex-Google software engineer specializing in marketplace platforms
Muhammad Akram
Head of Operations
Rural Development Specialist
20+ years working with farming communities across Punjab and Sindh
Our Future Goals
Technology Roadmap
AI-Powered Price Prediction
Real-time market price forecasting using ML algorithms
Satellite Crop Monitoring
Space-based crop health and yield prediction
IoT Weather Stations
Localized weather data for precision farming
Expansion Plans
Regional Expansion
Launch in Bangladesh, Sri Lanka, and Afghanistan
Financial Services
Micro-loans and crop insurance for farmers
AgriTech Academy
Online training programs for modern farming
Awards & Recognition
Best AgriTech Startup 2023
Pakistan Software Houses Association (P@SHA)
Innovation in Agriculture Award
Ministry of Agriculture, Government of Pakistan
Top 10 Startups to Watch
Dawn Tech Summit 2023
Join Our Mission
Be part of Pakistan's agricultural revolution. Whether you're a farmer, vendor, buyer, or technology enthusiast, there's a place for you in our growing community.